Ever heard this quote? I certainly have. But what implications does this have upon businesses and brands?
Details. Details. Details. Some people hate them, others thrive on them. Something worth noting is their importance, especially in industries that are cluttered with brands. This article entitled "What if Details Determined Good Communication?" came up on my LinkedIn and caused me to look further into what this means.
The article gives an excellent example of Starbucks. Starbucks' product are nothing special or new. But what Starbucks did was revolutionary: they made coffee personal and a status symbol. Through their attention to detail, from branding every item they sell to writing your name on your drink, Starbucks has forever changed coffee shops. But how they did so was because of their attention to details.
Prime example: their branding. Ever notice how each item Starbucks sells has their logo in the most visible spot? Their logo may be simple, but it is recognizable and well placed. This attention to detail has helped make this company a coffee empire.
So as the companies of today look for ways to differentiate themselves, they should look towards using details to provide touch points and good communication to their customers. Details make all the difference. How do you see details playing out in your world?
Thanks for reading!
-LC
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