Is this title surprising to you? It's an interesting trend that social marketers have been in denial about for awhile. Although Facebook is still a prominent social platform and should be optimized, if your target audience is teens, ad spend needs to be heavily invested in other platforms teens actually like and use more frequently.
So what do these hard-to-crack teens like? Predominately Twitter followed closely by Instagram. An article by Jim...
Wednesday, October 30, 2013
Tuesday, October 15, 2013
The age we are in is proving difficult for cable companies. When services like Netflix first came out in 1997, cable companies and rental services snickered. But they wouldn't be laughing for long. Blockbuster is a prime example since Netflix is largely to blame (or credited) with their demise.
Since around 2009, Netflix has exploded, stealing many cable company's loyal...
Tuesday, October 1, 2013
Leadership. One of the most sought after skills, yet being a
“leader” is one of the hardest things to achieve and/or convey. Almost EVERY company
asks you about your leadership experience or lists leadership as a job
qualification.
But what makes a great leader? What marks you as “successful”?
More specifically, how can you start building good leadership and success
habits...
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