Ever notice those pesky Facebook ads on the side of your newsfeed?
The ones that are usually creepily similar to something you previously searched
for on Google? Or the ones that are so obscure you are almost offended?
It’s no surprise to consumers that Facebook has been
advertising to their consumers very directly through the sidebar of the social
platform. They have also begun inserting advertisements into a person’s
newsfeed.
As these ads have become more apparent, consumers have
started ignoring them. Facebook’s main stream of revenue comes from these advertisements;
however, companies have pushed Facebook to do something new to reach the consumer.
These sidebar ads just did not seem to be breaking through.
Starting on September 17th, you will notice a
change to your sidebar ads. Kurt Wagner, a Mashable author, released an article
on September 10th stating that the pictures accompanying your
personalized Facebook ads will become up to 3.5x their current size. (Article
found here)
The image below shows the new shift. The top row exhibits
the current Facebook advertisements while the bottom row reveals the “new” ads.
(Also
from the aforementioned article)
As this shift occurs, it will be interesting to see if
Facebook sees a return on this strategy. In a world where consumers are
becoming increasingly hard to reach, social platforms like Facebook have to
fight for their advertising revenue streams.
So what do you think? Do you think the increased picture
size will increase conversion? Will these new ads draw you in?
Thanks for reading!
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