Apple recently launched an addition to their popular iTunes that was intended to rival the existing Pandora Radio. Apple created a similar application entitled iTunes Radio that was supposed to provide a radio like experience where a user would input an artist or song and iTunes Radio would provide similar songs for listening.
Although the launch appeared somewhat successful, Pandora still proves to be the leader. According to an article written...
Monday, November 18, 2013
Monday, November 11, 2013
Ever heard this quote? I certainly have. But what implications does this have upon businesses and brands?
Details. Details. Details. Some people hate them, others thrive on them. Something worth noting is their importance, especially in industries that are cluttered with brands. This article entitled "What if Details Determined Good Communication?" came up on my LinkedIn...
Wednesday, October 30, 2013
Is this title surprising to you? It's an interesting trend that social marketers have been in denial about for awhile. Although Facebook is still a prominent social platform and should be optimized, if your target audience is teens, ad spend needs to be heavily invested in other platforms teens actually like and use more frequently.
So what do these hard-to-crack teens like? Predominately Twitter followed closely by Instagram. An article by Jim...
Tuesday, October 15, 2013
The age we are in is proving difficult for cable companies. When services like Netflix first came out in 1997, cable companies and rental services snickered. But they wouldn't be laughing for long. Blockbuster is a prime example since Netflix is largely to blame (or credited) with their demise.
Since around 2009, Netflix has exploded, stealing many cable company's loyal...
Tuesday, October 1, 2013
Leadership. One of the most sought after skills, yet being a
“leader” is one of the hardest things to achieve and/or convey. Almost EVERY company
asks you about your leadership experience or lists leadership as a job
qualification.
But what makes a great leader? What marks you as “successful”?
More specifically, how can you start building good leadership and success
habits...
Tuesday, September 24, 2013
So you’ve created a LinkedIn profile. You know it is
essential when networking with people and for building “your own brand”. But
now what? How does it even work?
Tracy Gold wrote a great blog about 10
tips to know about LinkedIn. I found this blog particularly helpful as I
continue to learn about LinkedIn and its powerful impact. Tracy outlines some
of the top 10 things...
Tuesday, September 10, 2013
Ever notice those pesky Facebook ads on the side of your newsfeed?
The ones that are usually creepily similar to something you previously searched
for on Google? Or the ones that are so obscure you are almost offended?
It’s no surprise to consumers that Facebook has been
advertising to their consumers very directly through the sidebar of the social
platform. They have...
Wednesday, September 4, 2013
The Apple vs. Microsoft and Google battle has been ramping
up in recent years as Microsoft partnered with Google and began to become a legitimate
competitor to Apple. It used to be that Apple was a stand-alone market leader,
but Microsoft and Google have begun challenging the technologically savvy Apple
company.
So what’s Apple’s next strike against competition? Well Siri
has made a subtle stab at Google’s new “OK Glass”. If you have the most...
Monday, August 26, 2013
What are the top 30 overused phrases at work?
Bernard Marr, a best selling business author, spells out what he thinks are the 30 most irritating and overused phrases in the workplace in this article. Marr's list is both helpful and terrifying. Why? Because I find myself using a few of these phrases. But as a college student approaching the beginning of my career faster than ever, this list is extremely eye-opening.
A big downfall of my...
Sunday, August 18, 2013
Ever wonder about the effects of Facebook on social habits?
This article by the Economist addresses that exact question. A recent study conducted by Ethan Kross of the University of Michigan and Philippe Verduyn of Leuven University in Belgium claims that "the more someone uses Facebook, the less satisfied he is with life." This bold statement has huge impacts on current generations, as the average person spends over 15 hours on Facebook a month.
The...
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